Logo Development

Client: Urban Cooling 

Sector: Construction (air conditioning)

When: 2025

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Brief: To amend the existing logo from Urban Cooling HVAC to Urban HVAC, develop the brand guidelines and roll the brand out across marketing collateral such as business cards, letterheads, brochures and more. 

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Solution: By adjusting the structure of the icon, resizing the 'band' to the same width of the thinner of the icon and bringing in their highlight orange the logo sits within the Urban Cooling family but is distinct in its own right. I also developed the word spacing to give a sense of balance, that 'HVAC' is just as important as 'Urban' and the logo can be used in a variety of colour ways. I then extended the new brand across the Urban HVAC collateral.